book out at prices
that actually pay you.
bridal boss academy is where bridal hairstylists + makeup artists learn to price per hour, build packages brides are dying to book, and hit six figures without maxing out the calendar. become her #1 choice, never the back up plan.
no. 01 · the real problem
would you rather work more or profit more?
work more weddings, or earn more per wedding. the industry taught us the first one: price a la carte, look at what everyone else in your area charges, go a little above or below, and hope volume fixes it. so $100K means 72 weddings. 72 brides to manage. 72 trials. basically every single weekend, plus the triple-header days that leave you a zombie for three days after.
and no one tells you that a $1,400 booking isn't $1,400 in your pocket. after expenses and 15% for taxes, it's more like $980. your calendar caps your income, which means you can't add more dates. you have to charge more per date.
be so for real, which one sounds a little too true?
- you're working every single weekend and your bank account still gives you anxiety
- brides ask your prices, say "didn't think hair was that expensive!" and ghost 👻
- you dropped your rates, threw in a free trial, free lashes... and still no booking
- you took on shoots, proms, events, a salon shift, now you can't even promote your wedding biz
- you're the back up plan for the bride who booked someone with a clearer offer, not better work
if you nodded your head to 3 or more, you don't need to post another reel, you need a different pricing model.
"post every kind of bride!" = what you've been told
broad gets you ghosted. be a category of one.
"post every kind of bride!" is why you blend in with everyone else, and the only thing left to compare is your price. the artists nobody price-shops are known for ONE look, for one specific bride. nobody questions their rates, brides plan the wedding around their availability, and there's a waitlist. that's not luck, that's positioning.
packages, not a la carte. my average booking went from $1,400 to $3,000, about $2,100 profit instead of $980, with less work on the day and 38 fewer weddings a year. same skill. different pricing model.
you will learn how to…
earn more, work less.
01
price your services per hour
know exactly what to charge for brides, guests, trials + travel, based on YOUR expenses, with your profit built in.
02
attract ideal brides ready to book
find the signature that makes brides line up to book you as her #1 choice, not the back up plan.
03
create packages that earn more per wedding
only work the services you actually love, and double what you earn on every wedding you take.
no. 03 · my signature framework
the 3 phases of BBA.
4 hours of video training + a special bonus lesson, in order. each phase ends with something changed in your business, not just something learned.
phase 01
mapping out your ideal bride
broad gets you ghosted. we make you a category of one so brides book you for YOU, not because you're available or the cheapest.
- building a standout brand
- dream bride pillars
- ideal bride profile + signature look
- stop competing on price
phase 02
your $100K offer suite
so your bride stops scrolling and stops price shopping. we go way deeper than "soft glam" so the value is obvious before she ever asks the price.
- your offer = value
- communicating your value
- your transformation statement
- the dying to book offer
phase 03
packages that book you out
the pricing model that got me from $1,400 average bookings to $3,000+, earning more per wedding instead of cramming in more weddings.
- pricing yourself to profit
- the psychology of packaging
- packaging your services
- raising your rates strategy
no. 04 · what's inside
the tools you actually need to earn more, working less.
not just videos. plug & play tools you fill in with your own numbers, your own bride, your own packages.
$997 value
pricing calculator
does the math for you in minutes: your true hourly rate, your booking minimum, and what to charge for trials, wedding day, touch ups, travel + deposits.
$1,597 value
package framework
the build-your-packages designer. 3 tiers (minimum, most booked, and a high-end decoy) laid out with sales psychology so the middle one feels like the obvious yes.
$997 value
your ideal bride profile
the 3 pillars of your dream bride + your signature look, so you attract brides at your dream venues who are excited to work with you specifically.
$597 value
your offer + transformation
map your service transformation in 3 simple steps so you stop getting price shopped and start attracting higher paying brides on autopilot.
$397 value
raising your rates guide
the 2 minute 3-factors quiz to know when to raise your rates, plus how to announce a price increase so brides keep booking fast.
students only
the CEO dashboard
your calculators, worksheets for every module, and the CEO decision lab, all in one place, exclusively for bridal boss students.
$2,997 value
bonus 1: marissa AI
24/7 access to me in your pocket. basically a 1:1 call anytime of day, so you never feel stuck implementing again.
$997 value
bonus 2: upsell scripts
add $100 to $1,000 to the weddings already on your calendar with upsells. no extra brides needed.
no. 05 · the receipts
want results like this?
cate
@catehairmakeup
denver, co
was working 200+ weddings a year at $500 for hair + makeup. now: 54 weddings, a $1,950 booking minimum and a waitlist of 70+ couples.
alexis
@alexismichaelhmua
seattle, wa
before BBA: 31 weddings, $60K. after: 40 weddings, $101K.
rebeca
@styledbyrebeca
southwest florida
was charging $150 for brides + $90 for bridesmaids with 18 weddings of her own. now booking her $3,025 package with 52 weddings secured.
jennifer
@jenniferhardestybeauty
kentucky
was charging $55 for bridal hair. now booking $2,200 packages and booked out for the year.
erika
@ladyluxebeauty_
boston, ma
raised every package by $1K and still booked out her year. $1,700 minimum before, $2,600 after.
amy
@bridalhaircollective
toronto, ca
raised her rates to a $1,320 booking minimum and was booked out before the year even started.
no. 06 · why you can trust me
hey, hi, hello, I'm marissa.
philly born + raised, now in NJ. salon, wedding team and 9-5 corporate escapee. in 2021 I got kicked out of my condo, and then denied a mortgage because I didn't earn enough on paper. five years into my bridal business. that was the moment I stopped guessing and rebuilt my pricing from scratch.
I scaled from $20K/yr to $152K in 12 months doing bridal hair only, without a team. then $260K in a single year, no paid ads. $728K generated to date with just wedding services. nothing here is manifesting or fluffy ideas. I'm not special, I just had a pricing model that works. if I can do this, so can you.
- $0K
- generated in wedding services
- $0K
- in 12 months, bridal hair only
- 0+
- wedding inquiries a year
who this is for
bridal hairstylists + makeup artists ready to stop being the back up plan.
- bridal hairstylists + makeup artists (hair, makeup, or both)
- big cities and small towns
- brand new or 10+ years in
- over getting ghosted, price shopped + being the back up plan
- done relying on booking MORE weddings to earn more
- going from wedding team → solo bridalpreneur, or 9-5 → full time bridal
it's time you had a proven system
join us.
here's everything you get inside BBA
your investment
$997
or 6 monthly payments of $197
one booked bride at your new rate pays for the entire thing. just saying.
questions before you join.
what if no one in my area charges these prices?
your pricing doesn't come from your zip code, it comes from your positioning, your demand, and how clearly you communicate your value. brides don't book based on "average", they book based on who feels like the right fit. and brides in small towns are still spending $50K to $100K on their wedding, whether that's with you or someone else.
what if I raise my prices & stop booking?
right now you're booking on being affordable, not on being valuable. so yes, if you JUST raise prices with no strategy, you'll feel it. but when your packages + messaging + experience shift together, your conversion actually goes UP.
I'm newer... is this too advanced for me?
nope. it's so much easier to price correctly from the start than to unwind years of undercharging. this works whether this is your first season or your tenth.
do I need to go viral or post more?
no. this has nothing to do with posting more. you don't need more eyeballs, you need a better system for the ones already finding you.
will I get 1:1 support if I get stuck?
you get step by step tutorials, worksheets and guidance inside the course, plus 24/7 access to marissa AI while you're implementing, so your questions get answered ASAP instead of sitting in your notes app.
how fast will I see results?
immediately, in your next inquiry. the second your pricing + packages + messaging shift, your conversations change. most students are booking their new packages within 14 days.
still have questions? email me at hello@marissagracehq.com
